This monograph discusses the marketing environment consists of participants and forces outside marketing that affect the ability of marketing management to create and maintain successful relationships with target. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. En muchas ocasiones solemos escuchar marketing, marketing digital, marketing 2. Facebook, marketing politico, eleicoes 2012, redes sociais. Introducao a utilizacao do marketing politico e eleitoral nas. O primeiro capitulo fala sobre as teorias do comportamento eleitoral e sobre os conceitos e praticas do marketing politico e eleitoral. Political marketing, internet, mutual interaction and reactive interaction, election campaign 2010. Marketing, demograficos, sociocultural, macroentorno, microentorno.
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